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	<title>Steve Poland &#187; twitter</title>
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	<link>http://blog.stevepoland.com</link>
	<description>web entrepreneur &#124; obsessed music fan &#124; b-lo forever!</description>
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		<title>Advertising for Real-Time Search (aka Twitter)</title>
		<link>http://blog.stevepoland.com/advertising-for-real-time-search-aka-twitter/</link>
		<comments>http://blog.stevepoland.com/advertising-for-real-time-search-aka-twitter/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 16:26:22 +0000</pubDate>
		<dc:creator>Steve Poland</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.stevepoland.com/?p=538</guid>
		<description><![CDATA[Real-time search is going to change things up on the web. To me, real-time search is essentially &#8220;conversational search&#8221; &#8212; what are people talking about right now? What events, what trips they are planning at this moment, what answers they are trying to find to looming questions, etc.
Twitter is all about conversation and what people [...]

<br><br><br>
Related posts:<ol><li><a href='http://blog.stevepoland.com/idea-77-social-search-engine-take-on-google/' rel='bookmark' title='Permanent Link: IDEA #77 &#8211; Social Search Engine (take on Google)'>IDEA #77 &#8211; Social Search Engine (take on Google)</a> <small>Another idea for NYC Startup Weekend this weekend&#8230; The Idea: Social Search Engine [take on Google!] (fb app / browser plugin / toolbar) The Concept: Take-on Google with a social search application. Users do a...</small></li><li><a href='http://blog.stevepoland.com/lessons-on-search-and-the-simplicity-of-google/' rel='bookmark' title='Permanent Link: Lessons on Search and the Simplicity of Google'>Lessons on Search and the Simplicity of Google</a> <small>These are just some scattered thoughts I have on Search. These numbers are based off a large general base of searches from a project I&#8217;ve been working on&#8230; The number of user&#8217;s queries that actually...</small></li><li><a href='http://blog.stevepoland.com/google-reader-wheres-the-search-box/' rel='bookmark' title='Permanent Link: Google Reader &#8211; Where&#8217;s the Search box?'>Google Reader &#8211; Where&#8217;s the Search box?</a> <small>Funny observation from Eric Nagel &#8212; Google, the company whose name basically means search, doesn&#8217;t even have a search box on their Google Reader page. It&#8217;d be nice to search for specific keywords in my...</small></li><li><a href='http://blog.stevepoland.com/itunes-search-engine-opportunity/' rel='bookmark' title='Permanent Link: iTunes Search Engine [opportunity]'>iTunes Search Engine [opportunity]</a> <small>Fred Wilson twittered that he was looking for these &#8220;I&#8217;m Free&#8221; remixes by The Rolling Stones. Can&#8217;t say I&#8217;m a huge fan of the Stones, but the remixes are by some hot artists &#8212; Postal...</small></li><li><a href='http://blog.stevepoland.com/google-image-search-sponsored-link-spotted-in-the-wild/' rel='bookmark' title='Permanent Link: Google Image Search &#8211; Sponsored Link spotted in the wild!'>Google Image Search &#8211; Sponsored Link spotted in the wild!</a> <small>I was just doing an image search using Google Images and saw a sponsored image result. I don&#8217;t even think the everyday person has access to doing this kind of advertisement with Google AdWords: ...</small></li></ol>

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			<content:encoded><![CDATA[<p>Real-time search is going to change things up on the web. To me, real-time search is essentially &#8220;conversational search&#8221; &#8212; what are people talking about right now? What events, what trips they are planning at this moment, what answers they are trying to find to looming questions, etc.</p>
<p>Twitter is all about conversation and what people are doing now. Twitter has <a href="http://search.twitter.com" target="_blank" target="_blank">real-time search</a>, but hasn&#8217;t made it widely available yet &#8212; imagine when Twitter puts this search box at the top of every Twitter page; it&#8217;s going to be a game changer.</p>
<p>Some companies have been trying various methods of helping users of Twitter <a href="http://www.marketingvox.com/adjix-penetrates-twitter-with-embeddable-text-ads-043376/?utm_campaign=newsletter&#038;utm_source=mv&#038;utm_medium=textlink" target="_blank" target="_blank">make some money</a>, but generally putting ads in their feeds. I think this will work if they insert a link that is 100% relevant to what ever the person is tweeting about.</p>
<p>But what really needs to happen is another Google AdWords, but for real-time search. Text ads to people doing real-time search queries, are going to read/look different than search queries at a search engine. Some company needs to start figuring out what these ads are going to read/look like &#8212; and also how people will be searching the real-time web, because it&#8217;s going to look much different than their search habits on Google. People will use different keywords/phrases and ways of phrasing their queries.</p>
<p>Some searches will stay the same (i.e. &#8220;tickets for Purdue Ohio State game&#8221;), but others will change (i.e. instead of &#8220;hotel recommendations in Buffalo NY&#8221;, they might search on how others would be saying it, &#8220;hotel great Buffalo NY&#8221; &#8212; to get people twittering &#8216;The Mansion Hotel has been great in Buffalo NY!&#8217;).</p>

<br><br><br><p>Related posts:<ol><li><a href='http://blog.stevepoland.com/idea-77-social-search-engine-take-on-google/' rel='bookmark' title='Permanent Link: IDEA #77 &#8211; Social Search Engine (take on Google)'>IDEA #77 &#8211; Social Search Engine (take on Google)</a> <small>Another idea for NYC Startup Weekend this weekend&#8230; The Idea: Social Search Engine [take on Google!] (fb app / browser plugin / toolbar) The Concept: Take-on Google with a social search application. Users do a...</small></li><li><a href='http://blog.stevepoland.com/lessons-on-search-and-the-simplicity-of-google/' rel='bookmark' title='Permanent Link: Lessons on Search and the Simplicity of Google'>Lessons on Search and the Simplicity of Google</a> <small>These are just some scattered thoughts I have on Search. These numbers are based off a large general base of searches from a project I&#8217;ve been working on&#8230; The number of user&#8217;s queries that actually...</small></li><li><a href='http://blog.stevepoland.com/google-reader-wheres-the-search-box/' rel='bookmark' title='Permanent Link: Google Reader &#8211; Where&#8217;s the Search box?'>Google Reader &#8211; Where&#8217;s the Search box?</a> <small>Funny observation from Eric Nagel &#8212; Google, the company whose name basically means search, doesn&#8217;t even have a search box on their Google Reader page. It&#8217;d be nice to search for specific keywords in my...</small></li><li><a href='http://blog.stevepoland.com/itunes-search-engine-opportunity/' rel='bookmark' title='Permanent Link: iTunes Search Engine [opportunity]'>iTunes Search Engine [opportunity]</a> <small>Fred Wilson twittered that he was looking for these &#8220;I&#8217;m Free&#8221; remixes by The Rolling Stones. Can&#8217;t say I&#8217;m a huge fan of the Stones, but the remixes are by some hot artists &#8212; Postal...</small></li><li><a href='http://blog.stevepoland.com/google-image-search-sponsored-link-spotted-in-the-wild/' rel='bookmark' title='Permanent Link: Google Image Search &#8211; Sponsored Link spotted in the wild!'>Google Image Search &#8211; Sponsored Link spotted in the wild!</a> <small>I was just doing an image search using Google Images and saw a sponsored image result. I don&#8217;t even think the everyday person has access to doing this kind of advertisement with Google AdWords: ...</small></li></ol></p>
<p>Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>.</p>]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Etailers &#8211; What To Use Twitter For</title>
		<link>http://blog.stevepoland.com/etailers-what-to-use-twitter-for/</link>
		<comments>http://blog.stevepoland.com/etailers-what-to-use-twitter-for/#comments</comments>
		<pubDate>Thu, 22 May 2008 16:50:50 +0000</pubDate>
		<dc:creator>Steve Poland</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.stevepoland.com/?p=330</guid>
		<description><![CDATA[Attention Etailers: Here are some simple/quick ideas for how to use Twitter and increase sales&#8230;

Why not post a new Twitter &#8220;tweet&#8221; every 30 mins or 60 mins, posting the hottest selling item of the hour? Or which item(s) are trending with number of views, or number of sales?
Why not post a deal every hour? &#8220;This [...]

<br><br><br>
Related posts:<ol><li><a href='http://blog.stevepoland.com/twitter-business-model/' rel='bookmark' title='Permanent Link: Twitter Business Model'>Twitter Business Model</a> <small>Jason Calacanis is talking about it after Allen Stern brought up the issue. While I agree with their various ideas, I see the ad model being similar to what Facebook has done with their newsfeed...</small></li><li><a href='http://blog.stevepoland.com/twitter-syntax-for-twitter-bots/' rel='bookmark' title='Permanent Link: Twitter Syntax for Twitter Bots'>Twitter Syntax for Twitter Bots</a> <small>Fred Wilson just featured a twitter bot for stock quotes. I was also just chatting with Andrew Parker (Fred&#8217;s associate) at USV about Twitter syntax. I think we came up with a pretty good idea...</small></li><li><a href='http://blog.stevepoland.com/advertising-for-real-time-search-aka-twitter/' rel='bookmark' title='Permanent Link: Advertising for Real-Time Search (aka Twitter)'>Advertising for Real-Time Search (aka Twitter)</a> <small>Real-time search is going to change things up on the web. To me, real-time search is essentially &#8220;conversational search&#8221; &#8212; what are people talking about right now? What events, what trips they are planning at...</small></li><li><a href='http://blog.stevepoland.com/web20forsalecom-latest-listings/' rel='bookmark' title='Permanent Link: Web2.0forsale.com &#8212; Latest Listings'>Web2.0forsale.com &#8212; Latest Listings</a> <small>Some of the more recent listings to the Web2.0forsale.com website: FreePixelIcons.com, Domains (TagMeet.com, SlingVoice.com, etc), YouDanceLikeAFreak.com, VlogPlanet.com domain, ArtBlog.com domain, MagicMerchant (like Yahoo Stores), RSS.TV domain, MediaMingle.com (image search engine), PayByCellphone, WeeklyWarrior (shared calendar), Readr.com...</small></li><li><a href='http://blog.stevepoland.com/10-twitter-hack-start-up-ideas/' rel='bookmark' title='Permanent Link: 10 Twitter Hack Start-Up Ideas'>10 Twitter Hack Start-Up Ideas</a> <small>10 Twitter application ideas &#8212; with or without their API are below. Be sure to throw some Google AdSense around any of these ideas to get a little monetization out of your project. digg interface...</small></li></ol>

Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>.]]></description>
			<content:encoded><![CDATA[<p>Attention Etailers: Here are some simple/quick ideas for how to use <a href="http://twitter.com/stp" target="_blank" target="_blank">Twitter</a> and increase sales&#8230;</p>
<ol>
<li>Why not post a new Twitter &#8220;tweet&#8221; every 30 mins or 60 mins, posting the hottest selling item of the hour? Or which item(s) are trending with number of views, or number of sales?</li>
<li>Why not post a deal every hour? &#8220;This hour&#8217;s deal &#8212; Sony Digital Camera for $69! While Supplies Last &#8211; 10 available&#8221;. <a href="http://www.woot.com" target="_blank" target="_blank">Woot</a> is huge and fun &#8212; it&#8217;s an addiciton &#8212; you never know what they are going to post and they are usually great deals. So clear out your excess inventory or clearance items with vast discounts on some things &#8212; heck, don&#8217;t even make a profit on the items you post here &#8212; because you&#8217;ll start getting new customers, as word of mouth start telling their friends about these crazy hourly deals you have going on. And really, how hard is it to have a coupon/discount code created &#8216;on the fly&#8217; each hour [or have the whole week planned, but only allow the coupons to work for 1-hour]?</li>
<li>Post favorable feedback testimonials from customers &#8212; and/or reviews they just posted to your website about a product; &#8230;START A CONVERSATION!</li>
<li>Post a daily tip, and/or article related to your niche.</li>
</ol>
<p>Everything I&#8217;ve mentioned above could simply be done with a free <a href="http://wordpress.org" target="_blank" target="_blank">Wordpress</a> blog, which you can time when the items will post to your blog [change the date/time stamp]. And then use the <a href="http://alexking.org/projects/wordpress" target="_blank" target="_blank">Twitter plugin for Wordpress</a> that will auto-publish your blog posts to your Twitter account.</p>

<br><br><br><p>Related posts:<ol><li><a href='http://blog.stevepoland.com/twitter-business-model/' rel='bookmark' title='Permanent Link: Twitter Business Model'>Twitter Business Model</a> <small>Jason Calacanis is talking about it after Allen Stern brought up the issue. While I agree with their various ideas, I see the ad model being similar to what Facebook has done with their newsfeed...</small></li><li><a href='http://blog.stevepoland.com/twitter-syntax-for-twitter-bots/' rel='bookmark' title='Permanent Link: Twitter Syntax for Twitter Bots'>Twitter Syntax for Twitter Bots</a> <small>Fred Wilson just featured a twitter bot for stock quotes. I was also just chatting with Andrew Parker (Fred&#8217;s associate) at USV about Twitter syntax. I think we came up with a pretty good idea...</small></li><li><a href='http://blog.stevepoland.com/advertising-for-real-time-search-aka-twitter/' rel='bookmark' title='Permanent Link: Advertising for Real-Time Search (aka Twitter)'>Advertising for Real-Time Search (aka Twitter)</a> <small>Real-time search is going to change things up on the web. To me, real-time search is essentially &#8220;conversational search&#8221; &#8212; what are people talking about right now? What events, what trips they are planning at...</small></li><li><a href='http://blog.stevepoland.com/web20forsalecom-latest-listings/' rel='bookmark' title='Permanent Link: Web2.0forsale.com &#8212; Latest Listings'>Web2.0forsale.com &#8212; Latest Listings</a> <small>Some of the more recent listings to the Web2.0forsale.com website: FreePixelIcons.com, Domains (TagMeet.com, SlingVoice.com, etc), YouDanceLikeAFreak.com, VlogPlanet.com domain, ArtBlog.com domain, MagicMerchant (like Yahoo Stores), RSS.TV domain, MediaMingle.com (image search engine), PayByCellphone, WeeklyWarrior (shared calendar), Readr.com...</small></li><li><a href='http://blog.stevepoland.com/10-twitter-hack-start-up-ideas/' rel='bookmark' title='Permanent Link: 10 Twitter Hack Start-Up Ideas'>10 Twitter Hack Start-Up Ideas</a> <small>10 Twitter application ideas &#8212; with or without their API are below. Be sure to throw some Google AdSense around any of these ideas to get a little monetization out of your project. digg interface...</small></li></ol></p>
<p>Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>.</p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Twitter Syntax for Twitter Bots</title>
		<link>http://blog.stevepoland.com/twitter-syntax-for-twitter-bots/</link>
		<comments>http://blog.stevepoland.com/twitter-syntax-for-twitter-bots/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 17:20:05 +0000</pubDate>
		<dc:creator>Steve Poland</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://stevepoland.com/twitter-syntax-for-twitter-bots/</guid>
		<description><![CDATA[Fred Wilson just featured a twitter bot for stock quotes. I was also just chatting with Andrew Parker (Fred&#8217;s associate) at USV about Twitter syntax. I think we came up with a pretty good idea for it &#8212; although needs to be panned out likely. I&#8217;ve mentioned my thoughts on this topic in July 2007 [...]

<br><br><br>
Related posts:<ol><li><a href='http://blog.stevepoland.com/first-twitter-bots-launched-sports-teams-weather-stock-quotes/' rel='bookmark' title='Permanent Link: First Twitter Bots Launched: Sports Teams, Weather, Stock Quotes'>First Twitter Bots Launched: Sports Teams, Weather, Stock Quotes</a> <small>These might be the first push/pull Twitter applications. For weather forecasts, add Forecast as a Twitter friend. Simply send it a direct message with your zip code, or city name, or city / state &#8212;...</small></li><li><a href='http://blog.stevepoland.com/pull-twitter-apps-not-practical-until/' rel='bookmark' title='Permanent Link: &#8220;Pull&#8221; Twitter Apps Not Practical Until&#8230;'>&#8220;Pull&#8221; Twitter Apps Not Practical Until&#8230;</a> <small>&#8220;Pull&#8221; Twitter apps aren&#8217;t very practical until a setting is added to each user account. Right now, if someone adds me as a friend &#8212; I still can&#8217;t receive any direct messages they send me,...</small></li><li><a href='http://blog.stevepoland.com/idea-100-twitter-license-plate-social-network/' rel='bookmark' title='Permanent Link: IDEA #100 &#8211; Twitter License Plate social network'>IDEA #100 &#8211; Twitter License Plate social network</a> <small>Can&#8217;t believe I have posted 100 ideas on this website now. As with any of them, they are all for the taking &#8212; I hope they bring you inspiration, or I hope it&#8217;s an idea...</small></li><li><a href='http://blog.stevepoland.com/im-bots-almost-real-time-blog-chat-via-im/' rel='bookmark' title='Permanent Link: IM Bots: (Almost) Real-Time Blog Chat via IM'>IM Bots: (Almost) Real-Time Blog Chat via IM</a> <small>This post got me thinking about how you could integrate IM into blogs. Currently, if people communicate about a topic/post, they post a comment. Almost in real-time, others can be alerted of the new comments...</small></li><li><a href='http://blog.stevepoland.com/how-to-create-a-twitter-bot/' rel='bookmark' title='Permanent Link: How to create a Twitter bot'>How to create a Twitter bot</a> <small> Determine what your bot will do. Capabilities include the ability to push information publicly to everyone (i.e. a sports team bot might push the current score of a game after each new point scored;...</small></li></ol>

Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>.]]></description>
			<content:encoded><![CDATA[<p>Fred Wilson just featured a <a href="http://avc.blogs.com/a_vc/2008/03/a-twitter-stock.html" target="_blank" target="_blank">twitter bot for stock quotes</a>. I was also just chatting with Andrew Parker (Fred&#8217;s associate) at USV about Twitter syntax. I think we came up with a pretty good idea for it &#8212; although needs to be panned out likely. I&#8217;ve mentioned <a href="http://stevepoland.com/twitter-become-the-facebook-platform-for-mobile/" target="_blank" target="_blank">my thoughts</a> on this topic in July 2007 as well.</p>
<p>I still hate the direct messaging syntax (i.e. &#8220;d mytrade AAPL GOOG AMZN&#8221;). I wish it&#8217;d be like &#8220;@mytrade AAPL GOOG AMZN&#8221; &#8212; and allow the twitter username account holder (i.e. &#8220;mytrade&#8221; in this case) to specify if their account is a &#8216;bot&#8217;, then that syntax would be a direct message (&#8221;command&#8221;) to that bot. If the user screws up and does like &#8220;@mytrade1 AAPL GOOG AMZN&#8221; which isn&#8217;t designated as a bot, then it gives an error to the user and doesn&#8217;t post to their twitter account.</p>

<br><br><br><p>Related posts:<ol><li><a href='http://blog.stevepoland.com/first-twitter-bots-launched-sports-teams-weather-stock-quotes/' rel='bookmark' title='Permanent Link: First Twitter Bots Launched: Sports Teams, Weather, Stock Quotes'>First Twitter Bots Launched: Sports Teams, Weather, Stock Quotes</a> <small>These might be the first push/pull Twitter applications. For weather forecasts, add Forecast as a Twitter friend. Simply send it a direct message with your zip code, or city name, or city / state &#8212;...</small></li><li><a href='http://blog.stevepoland.com/pull-twitter-apps-not-practical-until/' rel='bookmark' title='Permanent Link: &#8220;Pull&#8221; Twitter Apps Not Practical Until&#8230;'>&#8220;Pull&#8221; Twitter Apps Not Practical Until&#8230;</a> <small>&#8220;Pull&#8221; Twitter apps aren&#8217;t very practical until a setting is added to each user account. Right now, if someone adds me as a friend &#8212; I still can&#8217;t receive any direct messages they send me,...</small></li><li><a href='http://blog.stevepoland.com/idea-100-twitter-license-plate-social-network/' rel='bookmark' title='Permanent Link: IDEA #100 &#8211; Twitter License Plate social network'>IDEA #100 &#8211; Twitter License Plate social network</a> <small>Can&#8217;t believe I have posted 100 ideas on this website now. As with any of them, they are all for the taking &#8212; I hope they bring you inspiration, or I hope it&#8217;s an idea...</small></li><li><a href='http://blog.stevepoland.com/im-bots-almost-real-time-blog-chat-via-im/' rel='bookmark' title='Permanent Link: IM Bots: (Almost) Real-Time Blog Chat via IM'>IM Bots: (Almost) Real-Time Blog Chat via IM</a> <small>This post got me thinking about how you could integrate IM into blogs. Currently, if people communicate about a topic/post, they post a comment. Almost in real-time, others can be alerted of the new comments...</small></li><li><a href='http://blog.stevepoland.com/how-to-create-a-twitter-bot/' rel='bookmark' title='Permanent Link: How to create a Twitter bot'>How to create a Twitter bot</a> <small> Determine what your bot will do. Capabilities include the ability to push information publicly to everyone (i.e. a sports team bot might push the current score of a game after each new point scored;...</small></li></ol></p>
<p>Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>.</p>]]></content:encoded>
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