Day 3/4 - $505, All $150+ contributors to get visibility
By Steve Poland • March 30, 2007
This weekend I’m having a simple script written — as an IFRAME, but using JavaScript.
Through the remaining time left, I’m going to have a script that randomly pulls a supporter of $150+ and display their logo, company name, and description they supply, and display it in the right-column of every page of the Ringside Startup website, and the Techquila Shots website (every page — I’m getting about 100k pageviews per month over there). I’ll tell ya what — for every $150 a contributor contributes, I’ll rewrite the script to give your ad greater exposure (thus, if there were 3 contributes — A $150, B $150, and C $300 … for every 4 pageviews, 2 would go to C, 1 to A, 1 to B).
Thus, you should get 200k+ pageviews (divided by total $150 sponsors). Maybe I’ll make it so that there are 3 logos displayed on each page.
I’m then going to give out this script to everyone — and readers, if you’d like to continue helping support Ringside Startup, then you can copy this script and place it on your blog. It’ll have a little logo to Ringside Startup under it, saying that these ads are displaying on your blog in support of Ringside Startup.
Yes, I haven’t been able to do much the past couple days — but I’m going hard at this Ringside Startup for next 49 days. I really want to make this a reality.
Anyone have other crazy marketing ideas for gaining reach and exposure?
Comments
2 Responses to “Day 3/4 - $505, All $150+ contributors to get visibility”
Got something to say?
Good idea, I’ll post the script on my blog. So for all you potential advertisers out there, you’ll be looking at an extra 10-15 page views per month.
Few ideas:
Increase demand for your ad space by imposing a limit. E.g. say you will only accept x number of $150 logo placements. Consider introducing a time limit too, such as $150 buys you a fortnight.
Create multiple class of ads - e.g. single line text links in the right hand column for somewhere between $10 - $50 donations - look at the existing donation amounts to see what people are willing to give to help set a good price.
If you’re worried about running out of space, you could sell space by the pixel a la million dollar homepage. This ad format will **** off some people for sure, but others will see it as some fun.
Blog review companies for cash?
A competition. Just did this on a site that launched a week ago. A £20 amazon voucher has given extra exposure and newsletter sign ups that I would not have got otherwise. Admittedly the exposure may not reach your ideal audience, so to get directed traffic you’d have to post the competition in forums where entrepreneurs hang out - techcrunch for example (if its not against forum rules). Its simple to create competition forms on a wordpress blog using the cforms plugin.