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	<title>Comments on: Exploit: Knowing the Websites your Visitors visit</title>
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	<link>http://blog.stevepoland.com/exploit-knowing-the-websites-your-visitors-visit/</link>
	<description>web entrepreneur &#124; obsessed music fan &#124; b-lo forever!</description>
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		<title>By: &#187; ClickJacking - ideas for this sneaky hack (Twitter, etc) - By Steve Poland - web startup ideas and brainstorms, straight up! (formerly Techquila Shots)</title>
		<link>http://blog.stevepoland.com/exploit-knowing-the-websites-your-visitors-visit/comment-page-1/#comment-5564</link>
		<dc:creator>&#187; ClickJacking - ideas for this sneaky hack (Twitter, etc) - By Steve Poland - web startup ideas and brainstorms, straight up! (formerly Techquila Shots)</dc:creator>
		<pubDate>Thu, 22 Jan 2009 20:33:11 +0000</pubDate>
		<guid isPermaLink="false">http://blog.stevepoland.com/?p=416#comment-5564</guid>
		<description>[...] a cookie gets set on the user&#8217;s machine.  Of course, I&#8217;d tie this script in with the DOM hack that can tell you what websites the user has visited in the past (i.e. [...]</description>
		<content:encoded><![CDATA[<p>[...] a cookie gets set on the user&#8217;s machine.  Of course, I&#8217;d tie this script in with the DOM hack that can tell you what websites the user has visited in the past (i.e. [...]</p>
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		<title>By: Scott Rafer</title>
		<link>http://blog.stevepoland.com/exploit-knowing-the-websites-your-visitors-visit/comment-page-1/#comment-5530</link>
		<dc:creator>Scott Rafer</dc:creator>
		<pubDate>Thu, 22 Jan 2009 01:17:15 +0000</pubDate>
		<guid isPermaLink="false">http://blog.stevepoland.com/?p=416#comment-5530</guid>
		<description>Hi Steve,
We appreciate the mention. I would like to emphasize two things:
1. The DOM exploit you mention isn&#039;t anything that Lookery would ever do. We avoid scraping pages *completely* to avoid picking up any PII. Keeping Lookery&#039;s system completely privacy-safe is critical to us.
2. The version of behavioral targeting in which &quot;we can figure out your profile from where you&#039;ve surfed&quot; isn&#039;t one that we like the economics of -- nor should you or your readers. Your costs will outstrip the lift no matter how big you scale it. You&#039;ll just never catch up.</description>
		<content:encoded><![CDATA[<p>Hi Steve,<br />
We appreciate the mention. I would like to emphasize two things:<br />
1. The DOM exploit you mention isn&#8217;t anything that Lookery would ever do. We avoid scraping pages *completely* to avoid picking up any PII. Keeping Lookery&#8217;s system completely privacy-safe is critical to us.<br />
2. The version of behavioral targeting in which &#8220;we can figure out your profile from where you&#8217;ve surfed&#8221; isn&#8217;t one that we like the economics of &#8212; nor should you or your readers. Your costs will outstrip the lift no matter how big you scale it. You&#8217;ll just never catch up.</p>
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