Real life example… I was in the market for a new house and would routinely pick up the free publications with current homes for sale. One ad listed a toll free number and home specific code to use in order to call and get information about the listing. I was disappointed in the lack of information in the automated response and even more disappointed when 5 minutes later I got a call from the listing agency wanting to “follow up”. I have made it a point to never call the numbers again because there wasn’t a benefit to it.

Point 1 – respect the idea that some people are browsing and give them the ability to block distribution of their contact information to the vultures.

Point 2 – as the service provider, you want buyers to see a benefit in using the service. So make a point to cater to their needs, while understanding their different phases in the purchasing process. This may mean that you have certain “fields” that are filled in by people like listing agents… in order to make sure the benefit goes to the buyer.