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	<title>Comments on: IDEA #35 &#8211; In-Store, On-Product, More Information Call / Text</title>
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	<link>http://www.stevepoland.com/idea-35-in-store-on-product-more-information-call-text/</link>
	<description>Serial entrepreneur and former early @TechCrunch Writer.</description>
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		<title>By: &#187; 100+ Web Start-up Business Ideas - By Steve Poland - web startup ideas and brainstorms, straight up! (formerly Techquila Shots)</title>
		<link>http://www.stevepoland.com/idea-35-in-store-on-product-more-information-call-text/comment-page-1/#comment-16698</link>
		<dc:creator>&#187; 100+ Web Start-up Business Ideas - By Steve Poland - web startup ideas and brainstorms, straight up! (formerly Techquila Shots)</dc:creator>
		<pubDate>Wed, 29 Apr 2009 14:46:19 +0000</pubDate>
		<guid isPermaLink="false">http://stevepoland.com/?p=119#comment-16698</guid>
		<description>[...] IDEA #35 - In-Store, On-Product, More Information Call / Text [...]</description>
		<content:encoded><![CDATA[<p>[...] IDEA #35 &#8211; In-Store, On-Product, More Information Call / Text [...]</p>
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		<title>By: Techquila Shots &#187; IDEA #42 - Audio Ads Network Provider</title>
		<link>http://www.stevepoland.com/idea-35-in-store-on-product-more-information-call-text/comment-page-1/#comment-418</link>
		<dc:creator>Techquila Shots &#187; IDEA #42 - Audio Ads Network Provider</dc:creator>
		<pubDate>Wed, 14 Mar 2007 17:44:53 +0000</pubDate>
		<guid isPermaLink="false">http://stevepoland.com/?p=119#comment-418</guid>
		<description>[...] many of you are aware, I have posted several ideas that utilize VXML technology. I write ideas that incorporate this technology, because I feel [...]</description>
		<content:encoded><![CDATA[<p>[...] many of you are aware, I have posted several ideas that utilize VXML technology. I write ideas that incorporate this technology, because I feel [...]</p>
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		<title>By: Daniel Gerges</title>
		<link>http://www.stevepoland.com/idea-35-in-store-on-product-more-information-call-text/comment-page-1/#comment-417</link>
		<dc:creator>Daniel Gerges</dc:creator>
		<pubDate>Sun, 04 Mar 2007 09:32:30 +0000</pubDate>
		<guid isPermaLink="false">http://stevepoland.com/?p=119#comment-417</guid>
		<description>For the first part of your idea:

From a technical point of view, the &quot;link&quot; between a physical good and the information associated with it is much well done by using 2D barcodes that are scanned by the mobile - this is a huge success in Japan and soon arriving in Europe.

ContactLess cards/Rfid tags readers are also a great way of achieving what you say.

Those two points require that someone &quot;tag&quot; all instore product and setup this link toward the documentation of the product - not only the official one, but maybe user reviews...

From the merchants and manufacturers point of view that&#039;s not clear who will own the &quot;brand&quot; when user will look at the move preview or any other product documentation.

But that&#039;s surely very exciting!

For the second part I like it also very much - and I believe that the next revolution will be how internet impact the traditional commerce - there must be smarter things to do for merchants than to open a shop on ebay :)

PS / I&#039;m a big fan of this blog!</description>
		<content:encoded><![CDATA[<p>For the first part of your idea:</p>
<p>From a technical point of view, the &#8220;link&#8221; between a physical good and the information associated with it is much well done by using 2D barcodes that are scanned by the mobile &#8211; this is a huge success in Japan and soon arriving in Europe.</p>
<p>ContactLess cards/Rfid tags readers are also a great way of achieving what you say.</p>
<p>Those two points require that someone &#8220;tag&#8221; all instore product and setup this link toward the documentation of the product &#8211; not only the official one, but maybe user reviews&#8230;</p>
<p>From the merchants and manufacturers point of view that&#8217;s not clear who will own the &#8220;brand&#8221; when user will look at the move preview or any other product documentation.</p>
<p>But that&#8217;s surely very exciting!</p>
<p>For the second part I like it also very much &#8211; and I believe that the next revolution will be how internet impact the traditional commerce &#8211; there must be smarter things to do for merchants than to open a shop on ebay <img src='http://www.stevepoland.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>PS / I&#8217;m a big fan of this blog!</p>
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		<title>By: rulepark</title>
		<link>http://www.stevepoland.com/idea-35-in-store-on-product-more-information-call-text/comment-page-1/#comment-416</link>
		<dc:creator>rulepark</dc:creator>
		<pubDate>Sun, 04 Mar 2007 03:10:52 +0000</pubDate>
		<guid isPermaLink="false">http://stevepoland.com/?p=119#comment-416</guid>
		<description>This is an absolutely fabulous idea. I love that one that says send to this mobile number for preview about certain movies.

For example :-

KEY IN &quot;MV PRESTIGE&quot; AND SEND TO 36686 using ur mobile.

After a while, u can get the preview of the movies.

Nice.Nice.

I love it, I will propose this to my friend, since they are doing this MOBILE CONTENT company.</description>
		<content:encoded><![CDATA[<p>This is an absolutely fabulous idea. I love that one that says send to this mobile number for preview about certain movies.</p>
<p>For example :-</p>
<p>KEY IN &#8220;MV PRESTIGE&#8221; AND SEND TO 36686 using ur mobile.</p>
<p>After a while, u can get the preview of the movies.</p>
<p>Nice.Nice.</p>
<p>I love it, I will propose this to my friend, since they are doing this MOBILE CONTENT company.</p>
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		<title>By: James D Kirk</title>
		<link>http://www.stevepoland.com/idea-35-in-store-on-product-more-information-call-text/comment-page-1/#comment-414</link>
		<dc:creator>James D Kirk</dc:creator>
		<pubDate>Sun, 04 Mar 2007 02:46:51 +0000</pubDate>
		<guid isPermaLink="false">http://stevepoland.com/?p=119#comment-414</guid>
		<description>For me, the &quot;Far Out&quot; section in this idea is the hidden jewel here. Stores simply become merchandising space that manufacturers &quot;rent out&quot;.

Initially, the manufacturer would likely provide a sales tutorial to the store (probably done now) that would allow for basic questions to be answered in person. But having that phone number and &quot;about code&quot; would enable the customer to do more of the research on their own, in their own way. In fact, the customer could do their preliminary searching online, and get a directory listing of where they can purchase their desired item(s) locally, and then off to the &quot;will call&quot; they go.

Hey, I love the Home Depot. Finding someone inside the store that knows &lt;em&gt;at least as much as I do&lt;/em&gt; (not being conceited, honest ;) ) is &lt;strong&gt;VERY HARD&lt;/strong&gt;. If I could dial up a number, enter a code, get manufacturers info and insight, and then press &quot;0&quot; to talk to someone to get more specific application type of information, I promise you, Home Depot (or the store that gave me that) would be my business.

&lt;em&gt;Go Boldly!&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>For me, the &#8220;Far Out&#8221; section in this idea is the hidden jewel here. Stores simply become merchandising space that manufacturers &#8220;rent out&#8221;.</p>
<p>Initially, the manufacturer would likely provide a sales tutorial to the store (probably done now) that would allow for basic questions to be answered in person. But having that phone number and &#8220;about code&#8221; would enable the customer to do more of the research on their own, in their own way. In fact, the customer could do their preliminary searching online, and get a directory listing of where they can purchase their desired item(s) locally, and then off to the &#8220;will call&#8221; they go.</p>
<p>Hey, I love the Home Depot. Finding someone inside the store that knows <em>at least as much as I do</em> (not being conceited, honest <img src='http://www.stevepoland.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  ) is <strong>VERY HARD</strong>. If I could dial up a number, enter a code, get manufacturers info and insight, and then press &#8220;0&#8243; to talk to someone to get more specific application type of information, I promise you, Home Depot (or the store that gave me that) would be my business.</p>
<p><em>Go Boldly!</em></p>
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		<title>By: Jeremy Kandah</title>
		<link>http://www.stevepoland.com/idea-35-in-store-on-product-more-information-call-text/comment-page-1/#comment-415</link>
		<dc:creator>Jeremy Kandah</dc:creator>
		<pubDate>Sun, 04 Mar 2007 00:23:53 +0000</pubDate>
		<guid isPermaLink="false">http://stevepoland.com/?p=119#comment-415</guid>
		<description>I think this is why I enjoy shopping online so much.  Because, there is so much information available and I am a info junkie.  How cool would it be to have a little LCD screen that you can scan things or whatever and get this info.

This is a great idea for an electronics store, because I hate talking to the unknowledgable salesmen.</description>
		<content:encoded><![CDATA[<p>I think this is why I enjoy shopping online so much.  Because, there is so much information available and I am a info junkie.  How cool would it be to have a little LCD screen that you can scan things or whatever and get this info.</p>
<p>This is a great idea for an electronics store, because I hate talking to the unknowledgable salesmen.</p>
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