IDEA #38 – Invest in a Music Band! Fantasy Music Stock Game
By Steve Poland • March 6, 2007
Last.fm tracks how many times songs are listened to daily by users of the service. Every time I play a song on my computer, info on the song is sent to the Last.fm servers and tracked in my account — as well as aggregated with everyone else listening. They have charts that show which songs increased the most in listenership for the week — they also simply track every artist and how many listens occurred of that artist.
For many years I’ve wished I could have bought stock in some artists/bands, because I knew they had some great music that was going to take-off. This type of system could happen now — some sort of fantasy league or fantasy stock market where you invest in bands. Each week, the listening data is analyzed/used from Last.fm and points are calculated that way.
Have you any thoughts on how this would work regarding points?
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I actually think a marketplace where artists – it would work best with music/bands – sell stock in themselves is a n idea that would quickly be embraced.
I have been in bands for a fair part of my life and know that there is a a lot of hard work that goes in to doing anything more then practicing in the garage. Cutting a CD, going on a tour, creating press kits, etc. I can definitely see a place for a band to say, “We are trying to raise $5k to produce a CD and $2k to support it on tour…let’s IPO our band!”
The “risk” involved is making sure that the band is using if for promotion of the company (the band) instead of beer and cigarettes. However, that would likely have a lot to do with the research done on the band itself.
Great idea, one of my favorite you’ve posted yet.
Check out Fantasy Music League. It was created by radio host David Lawrence a couple years ago.
I think I’ve seen this somewhere, I remember that if they went big you got a cut of the CD sales.
I believe you have just described http://www.sellaband.com
Also, with amiestreet.com you can recommend artists and earn money if they become popular.
Why not borrow the money? If you are really that great of a band, an IPO would cause you to give up a share of your future profits, as you will not own a part of your own band. If you issue debt (bond), you should be in a much better shape. David Bowie has done it in the 1990s http://en.wikipedia.org/wiki/Bowie_Bonds
I imagine this being a hard sell though.
This is a fun idea, MTV.com did something similar about 3 years back and I had a blast with it! They gave out points based on billboard chart position, appearance in the weekly top 10, etc… It was a great implementation, not sure if they’re still doing it or not but would be very cool to see an implementation specificially for unsigned indie bands.
Done. Invest in bands to develop an album.
http://www.bandstocks.com/