IDEA #6 – LikeLoveOrHate.com (a HotOrNot for interests — products, fads, movies, music, etc)
By Steve Poland • January 28, 2007
HotOrNot displays a photo of someone and asks you whether they are Hot Or Not. What if there was a similar type of site (LikeLoveOrHate.com), but instead of a photo of someone — it showed a topic or interest to you, and asked whether you like, love or hate it. The site would learn a lot about who you are. This could even turn into a dating site possibly — and you could discover your “neighbors”, which are people that have similar likes/dislikes as you do.
We show you various products and topics (Do you like to travel by air? LOVE. Do you like sports? LOVE. Football? LIKE. Hockey? HATE. Do you like fruit? LOVE. Do you like strawberries? LOVE. Do you like cantaloupe? HATE. Do you like to cook? LOVE. Do you like the IPOD? LOVE.)
People can also add a comment to any random question they answer [there'll be a system on the back-end strategically asking them stuff in various order to distinguish/align people] … then people can take a widget and put it in their myspace / blog. This idea basically creates a social network somewhat. We’d use affiliate links on all products for some monetization, and by knowing what our users like/dislike (and aggregate data of the masses), we can promote certain products/services/advertisements to users that will result in high click-through.
A dating section has you do a hot or not of photos, but we show what interests bond you with the other person. You could also simply find friends this way ["i love the beatles and boyscouts" -- and you'll find similar people].
Do you remember Yub.com? Yub is/was a social network website owned by Buy.com that never quite took off — but they allow you to add products/interests/fads to your profile.
Update: I would have another option where you tap into YouTube’s API and show a video to the user, have them rate it ‘like’, ‘love’, or ‘hate’. With all the aggregate ratings, you’ll be able to learn what that user likes and display things they’d likely love.
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5 Responses to “IDEA #6 – LikeLoveOrHate.com (a HotOrNot for interests — products, fads, movies, music, etc)”
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I think this is a great way for existing social networks to try to expand what they know about their users, not only to improve their ad revs, but also to expand users’ profiles.
I really like this idea. The founders of YouTube initially looked at something similar for their site… In other words, YouTube would have been the place to go to see hot videos and rate them in a vertical manner.
The data that could be aggregated would be very useful on several levels. It could help out search engines, help target advertising, and help build a new level of services (shopping, social networking, etc.).
-Robert Dewey
I actually have created a site that is similar to this idea. It’s called http://www.overrated-underrated.com. I share a lot of your ideas on what the site can grow into. And they’re encorporated in my long-term product roadmap.
HotOrNot makes a reported $6mm/year – http://valleywag.com/tech/hot-or-not/hot-or-notters-at-loggerheads-237280.php
[...] If you recall, this original idea (”a HotOrNot for interests”) was all about the creation of a very simple (on the front-end) website for users. As soon as the user comes to the website, they’d be asked a question and immediately start answering them — simple questions like, “Do you like peanut butter?” (like/love/hate) or “Do you enjoy reading books?” (like/love/hate) — then depending on these answers, we might dig a bit deeper into a topic. So if the user says they love to read books, we might ask — “Do you prefer non-fiction or fiction?”, etc. [...]