Joost Deal Plans Exposed – Here’s The Text
By Steve Poland • May 18, 2007
Wow – great reporting by Pete @ Mashable with this story.
For those that don’t want to copy/paste the hidden stuff from the PDF, here it all is (note: this is all available all over the web — the PDF that is):
March 15 List: Deals we are Pushing to Close
Animation
Aardman
Hasbro
Comedy
Avalon
Broadway Video
Heavy.com
MavTv
National Lampoon
Documentaries
2entertain
New Atlantis
Terra
Wall to Wall
Entertainment
A&E
Channel 4
CHUM International
FHM
Freemantle
Endemol
ITV
Oxygen
ProSieben
Program Partners
Rainbow
Sony
Television Francaise 1
The Horror Channel
Warner Bros.
Zone Media
Film
Elo Audiovisuel
Filmserve
Shorts International
Lifestyle
A3tv
Fitness on Demand TV
HealthiNation
Indivisual
Muses Productions
Guinness World Records
Resort Spa & Travel TV
Music
EMI
Fab Channel
Ministry of Sound
Sony BMG
Warner Music Int’l
Unitel
Universal Music Group
News
Chat the Planet
CNN International
Guardian
JumpTV
Just Fabulous TV
Sports
All3Media
Fight Network
Frank Warren
Golfspan.com
NHL
Pro Elite
Red Bull
Seconds Out
The Fit Show
Video Time TV
WCSN
Process for Getting
Content on the Platform
Identify
Potential
Partner
Presenta
tion
& Demo
Discuss
Deal
Terms
CIO
& Deal
Memo
Negotiat
e &
Execute
• Initial demo:
M18-35
• Core genres:
music, sports,
comedy
• Leads sourced
from:
! personal
contacts
! referrals
! cold calls
! incoming
requests
• Walk through
live build (or
flash demo if
no internet
connection or
firewalls)
• Generate
interest and
excitement
about Joost
•
Minimum
content and
refresh
commitments
• Term
• Ad sales
• Revenue share
• Marketing
commitments
(incl. PR, EPG)
• No MFNs,
minimum
guarantees,
license fees,
equity
• CIO filled out
by partner –
reflects initial
content
commitment
• Binding deal
memo
establishes
core business
terms, later to
evolve into a
long form
agreement
• Review by
multiple
interest groups:
business
development,
programming,
ad sales, legal
• Process can
result in
multiple
versions and
can take
weeks, if not
months
The Current Situation
! National Geographic
! Warner Music
! Indy Car
! Joost Suggests
! Endemol
! MTV Pro Social
! IndieFlix
!Gamestar
! Saturday Morning TV
3-Month Priorities: Overall
• Build out Channel Offering
– Particularly for Core Audience / Early Adopters
! Comedy
! Sports
! Music
– Add volume to the platform
! Current hrs on platform: 600
! Expected hrs at launch: 2500
! 3 month goal: 5000 hrs.
• Support Anchor Tenant Deals:
– Focus on Integration
– Focus on Channel Development
– Focus on Support
Goal: The main view is to build out the
brands, (ideally ITV and Channel 4) supported by a strategy of targeting
independent producers in key categories.
Key Partners:
– Launch: ITV
– 3 Months: Channel 4, BBC
Additional Partners / Large Brands:
– Launch: Warner Music, Universal Music, CNN International
– 3 Months: Warner Brothers, FX International
Goal: Build on core brands and expand overall genre based offerings
- Support key deals
- Add brands that support our story
- Focus on genres and exclusives to improve “stickiness”
• Additional Partners:
– Use momentum to gather additional majors / mini-majors
! In wake of Viacom….Turner, Sony, NBC all wanting attention
– Build around Music, Sports, Comedy, types of core-demo brands
! Extreme Sports / Fighting Networks
! Comedy & Shorts Producers
– Build around unique / exclusive content
! Sports Illustrated
! Matt Stone & Trey Parker
3-Month Priorities: Music
• Goal: “Capture the Universe: Spread the Word”
- Support our key partners
- Build distribution and PR opportunities
- Determine live event candidates
• Key Partners:
Launch: Warner Music, Universal Music, Beggars,
3 Month Targets: EMI, SonyBMG
• Additional Partners:
Launch: Havoc Music, Nettwerk, 3DD, Saavn, Music Nation
3 Month Targets: Opportunistic approach
• Goal: “Get in the Game”
Secure Anchor tenants around which we can build.
- aggressively court key partners
- build around them
- identify and court potential “live” partners
• Key Partners:
Launch: NHL, Indy
3 Month Targets: IMG, NBA, MLS, EuroSport, NFL Network.
World Wrestling Entertainment, ESPN
• Additional Partners:
Launch: Lat 34 (extreme sports), Havoc Sports,
3 Month Targets: Sports Illustrated, Extreme Sports Group, Transworld,
Wanavu, Fuel TV, et. al
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