MUSIC MARKETING GIMMICK: Non-Stop Listening
By Steve Poland • February 23, 2007
I love music — and I love marketing. It’s natural that I have ideas for the marketing of music (or bands in general). An artist should do a 1-week, 2-week, or 1-month marathon of their music — as an online radio player. Depending on the amount of music they have — just have it play all week long. Prior to streaming it all, have tons of little blurbs by the artist on each song — so during every song that is played, or in between / before songs, play a blurb by the artist.
Have the artist drop some URLs to some hidden tracks (and/or ringtones and/or artwork) online — if you’re listening, you’ll know about them (and if you’re not listening, I’m sure you could find someone posting about them via a forum). Have a live chatroom that users can jump into at any point during this marathon session. It could become an annual event — for 1 full week, your music is streamed the entire time! Maybe other artists that have covered your music, plays. Maybe some live concert song recordings play and you speak about that show.
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Back at the beginning of the end of the “dot com era” while at iwin.com–>uproar.com–>flipside.com–>Vivendi Universal (–> indicates company being absorbed by next company in the list
) I met up with an accounting type, we’ll call him Tom (since I am not 100% sure that was his name). Anyways, he had the relatively brilliant (at the time they were all brilliant ideas, right?) of starting a new music revolution. In fact, he did register themusicrevolution.com, and was on his way to creating a company revolving around just this sort of thing. In fact, I bet I still have my signed ownership papers for my little piece of the pie. Have to look into that 
Anyways, that domain is up now and looks basically to be an attempt to create a database of artist music in fully searchable format. It’s even using a media wiki install so they are well on their way.
But how cool would a site like that become if they had this idea set up for the bands that were joining and attempting to spread their words (and notes) around the globe, or just around town?
Pretty cool, I’d think.
Remember to Always Go Boldly!
I’d like to develop something similar to this for a new music site I run. Basically you would have a continuous stream made up of the newest songs that have been uploaded to the site. Sort of an audible version of the “Newly Uploaded Songs” page.
Potentially it could have some intelligence and only show you new songs that you might like based on your past ratings of music, this gets tricky though because the song is new, it has no ratings on which to base recommendations off so perhaps you would need to base the recommendations off of the genre of the band rather than ratings.