Ringside Startup, Take Two

I don’t believe at this moment that I can raise the contribution size I have been hoping to raise ($10k minimum; $20k goal). My belief was that I could get tons of entrepreneurs that are very interested in the entire start-up experience — specifically getting to hear the insight of experienced venture capitalists and seasoned entrepreneurs (that I assembled), while I ran into obstacles.

Well, we’re still going to get to hear that valuable insight — only, I’m starting a venture now. I’ve aligned with a programmer that believes in one of my ideas just as much as I do. Thus, we’re moving forward on it.

We’re going to get the blog up and running for that site — and shift this blog over there, as to start branding the company.

As for all the contributors so far — if you’d like your contribution returned, I’ll gladly do that. Otherwise, I’m still going to keep the contributions in effect — allowing people to contribute — and feature the contributors/supporters (via ad placements around the web). Neither myself or Dave the programmer are by any means rich, so every penny truly matters to us during this start-up process. We hope that you’ll learn a lot from our start-up experience, and from the insight of the great panel of experts I’ve got on-board for this entrepreneur educational experience.

Not only will I be blogging about this experience, but Dave will as well. Thus, you’ll get to hear both sides of the equation — from his programming side of things, to my business / marketing / information architecture / features / etc. perspectives, to any vision or priority disagreements, etc. Overall, I’ll be having the final say on anything — but if we ever disagree, I’ll likely reach out to the readers and to the advisors, so that we can have more perspective.

I met Ted Rheingold of Dogster/Catster at SXSW last month, he liked the concept of blogging a start-up, but said he can’t wait til I reach the point where I can’t tell. Well, I’m curious if I reach that point as well — and what I wouldn’t be able to disclose to you. If we’re ever in discussions with a large brand for advertising dollars, or possibly looking to acquire us — I likely won’t disclose the company we’re in discussions with. If an acquisition were to occur or a large sponsorship deal, I may wait until it closes before I blog about it — and depending on the signed agreement, I may have to withhold some things (i.e. deal size), but will write about the experience none-the-less.

I hope to get you (the readers) involved throughout the entire process — hopefully some of you will be helping us out, whether it’s logo design or logo ideas, or ideas on “this or that”, or feedback on something, etc. I’m excited!

Announcement of the business idea shortly, as well as full blogging. The first matter at hand will be incorporation — whether to be S-Corp, C-Corp, or LLC … so stay tuned for that interesting topic and the reasons why we’d be one versus the other, and which we ultimately become.


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  • http://www.techquilashots.com/2007/04/04/ringside-startup-take-two/ Techquila Shots » Ringside Startup, Take Two

    [...] Update on the Ringside Startup initiative. [...]

  • http://marshallk.com Marshall Kirkpatrick

    Good luck Steve! Excited to hear what the idea is!

  • http://www.michaelwales.com/ Michael Wales

    Steve,

    If you or Dave need any help on the programming/database front I’m still available (and you should have my credentials in your inbox).

    I’m looking to get some Silicon Valley experience under my belt (to go along with the 9 years web development experience) in hopes of landing a job rather than reenlisting in 2009, so compensation would be minimal at best.

  • http://FoundersCafe.com Rayden

    Best of luck to you Steve, and I will be following this blog and make whatever contributions I can. I know that this learning process will help me with my own startup journey.

    Jimmy

  • http://www.ericnagel.com/ Eric Nagel

    You can keep my $5 if you promise me 1 thing: focus.

  • http://dhtechventures.com Bob Costello

    Steve,

    Good luck with your new company. As for legal structure, for tax purposes an S-Corp or LLC would be advised. If you are looking to offer stock in the future (to attract key employees and such) I’d suggest an S-Corp initially. It is easily converted to a C-Corp so that you can have different classes of stock (common vs preferred). (I’m not sure how you’d go about that with an LLC – although I just chose the LLC structure for my new company – but I’m currently the only member.) I had an S-Corp that we transfered to C-Corp (after we grew and wanted to get bigger) to offer non-voting shares to employees for retention and incentive. I’m interested to see what project you all decided on. I’m excited for you, and will follow your progress.

    Bob C.

  • http://techstars.org David Cohen

    Steve, you’ve figured out the golden rule of startups – “Start”

    Congrats – excited to hear what company will focus on.

  • Scott Hunt

    Steve,
    I’ll be watching your progress on the Blog. I think alot of us will agree that having the idea is one thing, but things get really challenging and interesting when you move to the execution phase. Those are the posts I’ll be interested in (challenges, successes, work-arounds) Cheers!

  • http://collab.ws Noah

    I think it would be a good idea to keep blogging here and give some coverage/perspective to the new startup that perhaps you wouldn’t/shouldn’t give on the startup’s blog. Perhaps a bit of behind the scenes type posts here could continue to grow interest and maybe even continue to grow the seed money. After all, some people may be more likely to invest if they can get behind a specific idea. Good luck! I look forward to reading more about your adventure!

  • http://www.searchsandbox.com Jeff Raab

    I 2nd that Eric. Steve – keep the money – show me a return! :)

  • http://www.jdsblog.com/2007/04/10/generation/ JDsBlog » Blog Archive » Generation

    [...] Startup choosing a [...]

  • http://www.blipd.com Ty Graham

    A major problem is getting heard. It seems that people who are already heard don’t want to hear other people’s opinions. Translate that to business terms and it relates to the current model in which advertisers advertise on places that are already big hits. Its a challenge to FIND the influencers which each individual influencer who has an opinion may not be great, but collectively the greatness far exceeds the previous model. That’s the why youtube is successful, the tide is turning and the middle class of influence is on the rise, because soon, everyone is going to get blipd!