The MSFT/YHOO/IACI Paid Search Consortium

By Steve Poland   •   June 13, 2008

Since Yahoo just threw in the towel to Google, and Microsoft threw in the towel on acquiring Yahoo, and Ask.com hasn’t made any progress in market share in how many years…

The losers need to get together and join forces in a competitive effort against Google. Banded together, MSFT/YHOO/IACI would reach ~33% of all US searches. That’s nothing to sneeze at.

They need to pool their resources and focus on one platform. I’d create an independent company and pool the appropriate human, technological, and financial resources to it. Either take MSN AdCenter or Yahoo’s Panama and make that the lead horse, then make it the better horse against Google.

I’ll now include the only video clip Microsoft, Yahoo, and IAC executives need to watch together:

“We either heal… NOW… as a TEAM…… or we will die, …. as individuals.” - Al Pacino, Any Given Sunday

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