Comments on: Twitter – What Will Dominate: Content Push or Content Pull?

By: marc

marc — Fri, 30 Mar 2007 14:57:56 +0000

p.s. re: celebs using twitter. Scoble has 1000+ friends … imagine what a “real celeb” could pull in!? LOL. as for monetization. I’m sure someone would pay Paris $$$$ to append to each twit… “drink pepsi. stay young.”

By: marc

marc — Fri, 30 Mar 2007 14:56:13 +0000

@ Colin:
Excellent collateral effect to my use-case. Why not have Paris get paid 2x!

By: Shantanu Oak

Shantanu Oak — Fri, 30 Mar 2007 11:28:27 +0000

“Pull” is for casual users and “Push” is for more serious ones. You need to setup an account (twitter or any other service), if you want the “Push” mechanism to work.
When you ask for some specific information, you expect what you will get back. But the push mechanism has an element of serendipity that will attract youngster. Twitter is compatible with both and hence has a great potential.

By: Aido

Aido — Thu, 29 Mar 2007 16:05:51 +0000

A really nice feature would be the ability to select which friends you’d like to receive updates from on your Mobile phone

By: Colin Dowling

Colin Dowling — Thu, 29 Mar 2007 13:24:30 +0000

marc,

I was actually thinking yesterday about Paris HIlton using Twitter to amp up her popularity even more. “I’m at Mr. Chow. It’s hot.” Boom – 3 hour wait for a table. “I’m ar Pure making out with everyone who asks.” Ding – $100 cover charge is no problem.

By: marc

marc — Thu, 29 Mar 2007 04:29:44 +0000

I see huge opportunities in “PUSH” from Paris Hilton, Lindsay Lohan, etc. to twitt their presence at a club to the 50 paparazzi who now depend on greasing the wait-staff and bartenders at these H’wood spots. Cut out the middle-man and let the h’wood elite twitt their presence effortlessly and effectively to maximize PR benefit at Mr. Chow and Hyde.

By: Chris

Chris — Thu, 29 Mar 2007 01:45:09 +0000

In terms of the “Pull” options… there’s already a lot of stuff available via google text messages, just seems that people would make more use of it.
http://www.google.com/intl/en_us/mobile/sms/

By: IdeaTagger

IdeaTagger — Wed, 28 Mar 2007 21:09:25 +0000

I do think that push will be more popular but personally I’d rather request updates than have them pushed to me. This is one of the reasons that I am unlikely to ever sign up for Twitter. Of course rss feeds are an exception.

By: Josh

Josh — Wed, 28 Mar 2007 16:28:59 +0000

A few quick thoughts:

1. I actually think ‘d starbucks 00000′ is less clunky than ‘@starbucks 00000′ (or =starbucks as you suggested in an earlier post). I don’t know about you, but on my cell phone, typing ‘d [space]‘ is less keystrokes than an @ symbol. (And just as easy/easier on the web.)

2. Maybe I am just being contrarian, but I’m not totally sure why either push or pull will be all that popular once the initial euphoria dies down. Here’s why:

Push, well, that’s basically like an RSS feed, but with a character limit. Uh… I don’t see how that’s useful. (Except that it can be delivered to a phone, but phones are getting smarter, and will have full RSS and browsing capabilities before long, if they don’t already.)

Pull, that’s basically like an AIM bot (think SmarterChild), but again, with a silly character limit and less potential. I think AIM already works on most phones, so again, not seeing the advantage. Once the euphoria around Twitter wears off, I’m not sure why people would really buy into an inferior service (for these two things) than is already available.

By: Gaurav

Gaurav — Wed, 28 Mar 2007 15:24:34 +0000

I don’t see Starbucks advertising the “40404″ short code on billboards and other marketing material. Starbucks would rather setup their own short code. I believe it costs less than $5k to set it up. I think Starbucks will only use twitter’s short code when twitter has a huge user base like myspace or youtube. They still may not use it as a default number, but can use it for certain promotions/contests.